As we know, media is
one of the most important things to make sure people stay and keep in touch.
Media also provide us with everything that we need to know. According to
Merriam-Webster dictionary, media means a medium of cultivation, conveyance and
expression. There are various types of Medias that can be found which are
newspapers, magazines, internet, radio, television and etc. There is no
exceptional and classification for who are the users of the particular media
since everyone can easily reach it. Media can be easily found everywhere, the
advertisements, announcement board, Facebook, Twitter is also classified as the
media. So, people can run away for being exceptionally using the media because
they will use it no matter why. Including me, I always use the media to always
keep up-to-date and being always on track.
First is the television. Television is the medium that permits the use of the printed world, spoken word, pictures in motion, color, music, animation and sound effects all blend into one message, possesses immeasurable potency. Television has become a dominant force, the primary source of news and entertainment and a powerful soapbox from which citizens protests can be communicated to the nation and the world. This medium has greatly altered national election campaigns and has diminished the role of the political parties. Events made large by TV shape public opinion worldwide. According to a research made by Nielsen on June 2009, entitled “How Teens Use Media”, Teenagers is the most group that use television which conquered almost 33% or almost 9 hours per day on television. I am also a part of it, although I can easily consider as an adult. It always is my choice, when I find I am bored because of the easiness to reach. Just sit down and relax, take the remote and I can easily choose which channel that I like. It is made even easier now with the existence of Astro, the broadcast services which broadcast over 153 channels. The channels also have been classified into various types which are cartoons, news, movies and many more. I can choose the channels depending on my mood, as example when I am sad, I will choose the channel that can enlighten me up like cartoons and variety shows. Television also considered by me as the medium to wasting my time. As example, when I got an appointment at 5PM, and the time is currently at 2PM, I will switch on the television, switch it to my favourite channel and just watch it to kill my time. I will also watch television to get know about the current issues by watching the news since it is the easiest way, without need to type or prepare anything. It wills just being viewed on the television, and I will easily get to know about it.
Although television is the medium that is enjoyable and fun to use to, it is also have some of its disadvantages. One of it is the message is temporary, and may require me the multiple exposure for the ad to rise above the clutter. When I know about something through this medium, I will easily know about it every time it shown up, but, due to the temporariness of the message, which means it being viewed just for some period of time, I will forget about it. It is also have the limited length of exposure, due to the relatively expensive costs. Most ads are only thirty seconds long or less, which limits the amount of information that people can communicate. As example, when some of the advertisements are being shown on the television, sometimes I will miss the first seconds of it due to the shortness of the exposure and will lose the chance to understand and comprehend the message that try to be delivered by the ads. So I need to wait for the next time it will be aired up to make sure I will totally understand it. Next is, people cannot choose what they want to see, the content is arranged by the broadcasters. Although there are some channels that already classed as the animation, news or the film channels, we cannot choose what we want to see. As example, when I want to see the variety shows, Running Man. I cannot easily switch on the TV, turn to the particular channel and watch it. I must wait to the time that had been arranged by the broadcasters and watch it at that time. If I miss the opportunity, I will just lose the chance to watch it.
Next up is the radio. Radio offers a wide range of publicity possibilities. It is a mobile medium suited to a mobile people. It reaches the bedroom and breakfast table in the morning ad rides to and from work in the car, lulls us to sleep at night and goes along to the beach, to the woods and on fishing trips, truly a flexibility that no other medium can match. For ease, radio can be considered as a universal medium enjoyed by people at one time or another during the day, at home, at work and even in the car. For me, I am also using it as a medium to enjoy myself. As we know, radio keeps broadcasting new songs to keep their ranks up. So it is also an advantage to me. I can always know the new songs; enjoy it, and telling my friends about it. It is also a good medium to turn my moment of boredom to the moment of enjoyment. For instance, I am always driving here and there on my car, sending my family, my friends and sometimes it is bored when I am driving and all the passengers are on their own doings. Some of them are sleeping, or just decide to stay quiet. So, when there is radio on that car, I can just turn it on and enjoy the music. One of my favourite uses of the radio is to hear the news. The news on the radio being delivered with a fast and simple pace, means that I can get to know the important part of the news within seconds. It suits me as a student that does not have much time to do many things.
Despite for all the advantages, there are also disadvantages that I can found from the usage of the radio. One of the disadvantages is sometimes, the advertisement interrupting the moment of enjoyment. There is also a period of time that the advertisement is too long until I get bored hearing it. The first thing that came up in my mind when I am turning up the radio is to hear the music, but when the advertisement went up; I considered is as an interruption. Next is although the news is being told with a fast and simple pace, it can be a disadvantage too. Sometimes, I will miss the important things of the news because of the radio nature is to be a background medium. So I will need to wait until the news being told again or need to find another medium to make me sure about that particular news.
The third media choose by me is the magazines. Magazines are a more focused medium, being classified to its own class. As example is Wanita, is the magazine made only by women; Maskulin, for men; Remaja for teenagers and so on. It is made exclusively to reach the highly targeted audiences. Back to my teenager’s age, I like to read Remaja because the magazine provides me with tons of information for teenagers. As we know, teenager was a time where people always confused with themselves. They keep searching for their identity and personality, and they have lots of questions to be asked to. I was experiencing that kind of hard times too. But because of the existence of this magazine, I can find all the answers inside the book. Magazines also provide better looks and more quality paper than the newspapers. Magazines also help me to know the information that sometimes is useful to me. I have noticed some section in Remaja that provide the readers with facts that might shock them. The smaller pages than the newspapers also make it easier for me to keep them, so it is an advantage to me to keep the entire magazine because of the size of it.
As usual, although there are so many advantages that one can acquire from something, there must be disadvantages too. It is the same with magazine. One thing that I can notice is the price of the magazines. Because of it designs and better quality of the paper, the urge to increase the price of it is increase to cover up the amount that they used to make it beautiful. Some people will find it unreasonable for them. Next is the fight with another type of magazines. There is magazine that serves same kind of audience. As example, for youth magazine in Malaysia, there are Remaja, Eh! and Youth. So people will make their opinion and adjustment towards the best and the poorest one will get lowest number of readers.
Next media is the Internet. Internet is undoubtedly the most crucial technology of the modern world, the useful application has not only made our lives easier than ever before nut it also plays a very important role in the future developments. This medium has not only made the communication easy but also the daily lives interactions following the business of people living on the other sides of the world. All the information that we want has become a matter of just the fingertips of users. There are various things
served
by internet, as example an online portal, online newspapers, blog, file
sharing, social network, and etc. I myself use all of this services that have
been provided by internet. In short, we can call it as a powerful media because
of its strength to gather the entire medium in just one medium. When I am on
Internet, I found it useful to gather all the knowledge there. I can find
songs, news, educational books, information and almost everything on the
internet. I can also use e-mail to send mail to my friends with no cost at all;
just need the connection to the internet. I can also use Facebook to keep in
contact with my buddies all around the world, since it is the most known social
network. Just need to sign up the free account, and I can use almost all the applications
there at free of charge. When I am bored and need to find entertainment to
entertain me, I can just go to Youtube. There I can search any video, which may
entertain me. If I decides to writes and let anyone on the world to know about
it, I can start a blog and just
spill
and write my own idea on that. There is a lot of things I can do with this kind
of medium.
Everything has the negative aspect to it and so does internet. We already know that the biggest threat of internet is in the pornography and security threats. Pornography is widespread over the internet making it inappropriate to be used by the children below certain age. Some research conduct by the U.S Delta Corp stated that 65% of pictures on the internet show the undressed people. So with this easy to get thing, children will easily exposed to pornography and will cause a psychologically damage to them. Next is the security threats. Security over internet cannot be guaranteed due to major hacking techniques and theories, even the interaction between two strangers can lead to friendship and then serious cases of murders can occurred because of the internet launch.
First is the television. Television is the medium that permits the use of the printed world, spoken word, pictures in motion, color, music, animation and sound effects all blend into one message, possesses immeasurable potency. Television has become a dominant force, the primary source of news and entertainment and a powerful soapbox from which citizens protests can be communicated to the nation and the world. This medium has greatly altered national election campaigns and has diminished the role of the political parties. Events made large by TV shape public opinion worldwide. According to a research made by Nielsen on June 2009, entitled “How Teens Use Media”, Teenagers is the most group that use television which conquered almost 33% or almost 9 hours per day on television. I am also a part of it, although I can easily consider as an adult. It always is my choice, when I find I am bored because of the easiness to reach. Just sit down and relax, take the remote and I can easily choose which channel that I like. It is made even easier now with the existence of Astro, the broadcast services which broadcast over 153 channels. The channels also have been classified into various types which are cartoons, news, movies and many more. I can choose the channels depending on my mood, as example when I am sad, I will choose the channel that can enlighten me up like cartoons and variety shows. Television also considered by me as the medium to wasting my time. As example, when I got an appointment at 5PM, and the time is currently at 2PM, I will switch on the television, switch it to my favourite channel and just watch it to kill my time. I will also watch television to get know about the current issues by watching the news since it is the easiest way, without need to type or prepare anything. It wills just being viewed on the television, and I will easily get to know about it.
Although television is the medium that is enjoyable and fun to use to, it is also have some of its disadvantages. One of it is the message is temporary, and may require me the multiple exposure for the ad to rise above the clutter. When I know about something through this medium, I will easily know about it every time it shown up, but, due to the temporariness of the message, which means it being viewed just for some period of time, I will forget about it. It is also have the limited length of exposure, due to the relatively expensive costs. Most ads are only thirty seconds long or less, which limits the amount of information that people can communicate. As example, when some of the advertisements are being shown on the television, sometimes I will miss the first seconds of it due to the shortness of the exposure and will lose the chance to understand and comprehend the message that try to be delivered by the ads. So I need to wait for the next time it will be aired up to make sure I will totally understand it. Next is, people cannot choose what they want to see, the content is arranged by the broadcasters. Although there are some channels that already classed as the animation, news or the film channels, we cannot choose what we want to see. As example, when I want to see the variety shows, Running Man. I cannot easily switch on the TV, turn to the particular channel and watch it. I must wait to the time that had been arranged by the broadcasters and watch it at that time. If I miss the opportunity, I will just lose the chance to watch it.
Next up is the radio. Radio offers a wide range of publicity possibilities. It is a mobile medium suited to a mobile people. It reaches the bedroom and breakfast table in the morning ad rides to and from work in the car, lulls us to sleep at night and goes along to the beach, to the woods and on fishing trips, truly a flexibility that no other medium can match. For ease, radio can be considered as a universal medium enjoyed by people at one time or another during the day, at home, at work and even in the car. For me, I am also using it as a medium to enjoy myself. As we know, radio keeps broadcasting new songs to keep their ranks up. So it is also an advantage to me. I can always know the new songs; enjoy it, and telling my friends about it. It is also a good medium to turn my moment of boredom to the moment of enjoyment. For instance, I am always driving here and there on my car, sending my family, my friends and sometimes it is bored when I am driving and all the passengers are on their own doings. Some of them are sleeping, or just decide to stay quiet. So, when there is radio on that car, I can just turn it on and enjoy the music. One of my favourite uses of the radio is to hear the news. The news on the radio being delivered with a fast and simple pace, means that I can get to know the important part of the news within seconds. It suits me as a student that does not have much time to do many things.
Despite for all the advantages, there are also disadvantages that I can found from the usage of the radio. One of the disadvantages is sometimes, the advertisement interrupting the moment of enjoyment. There is also a period of time that the advertisement is too long until I get bored hearing it. The first thing that came up in my mind when I am turning up the radio is to hear the music, but when the advertisement went up; I considered is as an interruption. Next is although the news is being told with a fast and simple pace, it can be a disadvantage too. Sometimes, I will miss the important things of the news because of the radio nature is to be a background medium. So I will need to wait until the news being told again or need to find another medium to make me sure about that particular news.
The third media choose by me is the magazines. Magazines are a more focused medium, being classified to its own class. As example is Wanita, is the magazine made only by women; Maskulin, for men; Remaja for teenagers and so on. It is made exclusively to reach the highly targeted audiences. Back to my teenager’s age, I like to read Remaja because the magazine provides me with tons of information for teenagers. As we know, teenager was a time where people always confused with themselves. They keep searching for their identity and personality, and they have lots of questions to be asked to. I was experiencing that kind of hard times too. But because of the existence of this magazine, I can find all the answers inside the book. Magazines also provide better looks and more quality paper than the newspapers. Magazines also help me to know the information that sometimes is useful to me. I have noticed some section in Remaja that provide the readers with facts that might shock them. The smaller pages than the newspapers also make it easier for me to keep them, so it is an advantage to me to keep the entire magazine because of the size of it.
As usual, although there are so many advantages that one can acquire from something, there must be disadvantages too. It is the same with magazine. One thing that I can notice is the price of the magazines. Because of it designs and better quality of the paper, the urge to increase the price of it is increase to cover up the amount that they used to make it beautiful. Some people will find it unreasonable for them. Next is the fight with another type of magazines. There is magazine that serves same kind of audience. As example, for youth magazine in Malaysia, there are Remaja, Eh! and Youth. So people will make their opinion and adjustment towards the best and the poorest one will get lowest number of readers.
Next media is the Internet. Internet is undoubtedly the most crucial technology of the modern world, the useful application has not only made our lives easier than ever before nut it also plays a very important role in the future developments. This medium has not only made the communication easy but also the daily lives interactions following the business of people living on the other sides of the world. All the information that we want has become a matter of just the fingertips of users. There are various things
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Figure 5
: File sharing providers
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Everything has the negative aspect to it and so does internet. We already know that the biggest threat of internet is in the pornography and security threats. Pornography is widespread over the internet making it inappropriate to be used by the children below certain age. Some research conduct by the U.S Delta Corp stated that 65% of pictures on the internet show the undressed people. So with this easy to get thing, children will easily exposed to pornography and will cause a psychologically damage to them. Next is the security threats. Security over internet cannot be guaranteed due to major hacking techniques and theories, even the interaction between two strangers can lead to friendship and then serious cases of murders can occurred because of the internet launch.
As conclusion, all the media bring the advantages and the disadvantages itself. It is based on ourselves to decide which are the best and worse for us. If we choose that particular media, we need to think what we would do if we choose that, what are the effects of it, is there have any good for us to choose it and etc. If one can think wisely, they can use and manipulate the media for their own ease. There are Arab sayings that says “Who that strive, he will get”. So all of all, we need to strives and make effort of everything that we do.
